Maksim Asenov
Maksim Asenov seated, leaning forward in a houndstooth blazer
Maksim Asenov · International speaker · Author · Executive coach

Turn your toughest moments into your greatest advantage

From a house without electricity or running water to one of Bulgaria’s most recognizable public speakers and life coaches.

Maksim Asenov at a black grand piano in a cream pinstripe jacket
who is

Maksim Asenov

Maksim is a husband, a father of two, the Lead Pastor of the fastest-growing church in Bulgaria and the CEO of one of the nation's largest executive coaching companies.

Crisis has been part of his life since childhood. He never knew his father. His grandmother, his greatest role model, died when he was twelve. At thirteen he and his mother ran for over two years from her abusive ex-boyfriend. At fifteen he was left to live alone in a house with no running water and no electricity.

He builds bridges between spirituality and leadership, and coaches people to lead themselves first.

  • Honorary Doctorate in Executive Coaching, Destiny College International
  • Founder and Lead Pastor, Renaissance Church (formerly Awakening Church)
  • Author of Courage in Crisis
Courage in Crisis book cover
Maksim's new book

Courage in Crisis

“The true question is not if you will encounter crisis but rather, are you prepared for it?”

  • Turning the pressure into power
  • Blueprint for success in every crisis
  • Practical steps to take today
Forbes Bulgaria · Digital Cover · 20 May 2025

The new face of global life coaching

True success is what you do when you fail.

Forbes Bulgaria sat down with Maksim to talk about discipline, mentors like John Maxwell and Tim Storey, and why nothing replaces a live connection with a coach who cares.

Forbes BulgariaThe new face of global life coachingDigital Cover · 20 May 2025
Forbes Bulgaria digital cover: The New Face of Global Life Coaching
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  • Author of Courage in Crisis
  • Dynamic and extravagant speaker
  • Featured by Forbes Bulgaria
Maksim Asenov smiling, hands clasped